Doherty Unveils New Website and Brand Image

Doherty Unveils New Website and Brand Image

With Four Decades of Offering Strategic Workforce Initiatives, Doherty Enhances Brand and Online Presence

Doherty | The Employment Experts (Doherty), widely recognized as an industry-leading workforce management solutions provider, recently relaunched their website, as a new, more robust digital experience. The updated online design boasts a clean, intuitive layout with enhancements including interactive animation elements, custom callouts, improved office location pages, direct links to social media and online review platforms, testimonials, case studies, and much more.

The improved website unveiling acted as a catalyst to spark Doherty’s new, more contemporary logo design. The modern, bold brand image still includes their distinct “rings”, representing the three core elements of the company: their clients, their workforce, and their employment experts connecting the two. The company’s previous logo was developed in 2009 and held strong brand elements tied to Doherty’s core purpose. However, with the workforce solutions evolutions and technology enhancements over the past decade, the family-owned company felt it was time for a refresh.

“As a second-generation owner and President of the company, enhancing our brand image in the market surfaced as a priority to ensure that Doherty continues to stand out as a key player in the industry, and we also renew our pledge to provide customers (both clients and workers) with exceptional employment services.” – Billy Doherty

These advancements to Doherty’s brand and online presence are the first of many strategic marketing initiatives planned for 2022 that will continue fueling the company’s success and outstanding reputation for connecting candidates to employment opportunities throughout the upper Midwest.

About Doherty | The Employment Experts

Headquartered in Minneapolis for over 40 years, Doherty | The Employment Experts offers customized workforce solutions to companies doing business throughout the upper Midwest. The Doherty companies are the largest Minnesota-based staffing firms, WBENC certified businesses, and Top US Workplace award recipients. Visit for more information.